Joseph Upton is a highly experienced marketing strategist from Chicago, IL, with over two decades of success helping companies grow and scale. Specializing in businesses with revenues between $1 million and $100 million, Joseph is widely regarded as a trusted advisor and growth partner to CEOs, founders, and investors seeking real, measurable impact.
Joseph’s career began in brand and product marketing, where he quickly rose through the ranks—earning eight promotions in ten years. His leadership journey led him to the role of Chief Growth Officer at a fast-scaling, private equity-backed company. In 2021, driven by a desire for greater autonomy and impact, he left the corporate world to build his own suite of ventures focused on marketing strategy, consulting, and investment.
Known for his hands-on style and strategic mindset, Joseph has worked across a variety of industries and business models—from bootstrapped startups to venture-backed enterprises. His expertise covers brand strategy, revenue growth, customer acquisition, and market expansion across both B2B and B2C environments.
Today, Joseph partners closely with business leaders, marketing agencies, and private equity firms to drive scalable, sustainable growth. He brings not only technical marketing expertise but also the insight and perspective of a seasoned operator who understands what it takes to win in today’s competitive landscape.
Outside of his professional pursuits, Joseph is a family man. He lives in Chicago with his wife, Emily, a UX designer, and their two children. Together, they enjoy traveling, photography, and discovering new culinary experiences.